feelings...my political defense
The great marketing axiom states:
People rationalize buying decisions based on facts,
People make buying decisions based on feelings
"The University of Rochester School of Medicine published a study based on brain activity imaging that reveals emotions are inextricably a part of the decision process. In fact, 'if you eliminate the emotional guiding factors, it's impossible [for people] to make decisions in daily life.'1"
"Folks with damaged prefrontal lobes - the area of the brain where emotions are processed - are completely stymied when it comes to making personal decisions such as scheduling a doctor's appointment, wearing a seat belt , and yes, even deciding what to buy for themselves."2
I mention this excerpt from an excellent marketing resource only to emphasize the role and importance of feelings in one of the more apparent marketing ploys happening today. Politics. I will not venture into my own political views (I'd hate to try and force my myopic perspective on unsuspecting victims), and I will attempt to not vilify the more than ridiculous outspoken individuals. The only point I wish to make, is that I acknowledge that I make my political decisions based on feelings. If I want to vote for Obama because he reminds me of President Palmer (24 reference), or vote for Mitt Romney because he is Mormon, or even vote for Hilary because I like the idea of a woman for president, I will. That's what is great about this country, I can vote for whoever I want to, regardless of the reason, and I am in the right. Now of course, once I've made the voting decision, I rationalize that decision by looking at their views and seeing if they are in sync with my own. Obviously my feelings would change if I discovered Obama dresses in drag (for the better of course), but most voting decisions are made before you even get to know the candidate. I'm not saying that is the right way, or wrong way to do it. I'm just saying that is how the majority of people decide. I feel there is nothing wrong in basing a decision on feelings. In fact, everyone does, however, I recommend you rationalize your decision on facts.
Everything said here is of course is an over generalized view on the entire voting process, and is just a shell of a thought I've been having. There is more depth to the idea behind this and the voting process, but I'm far too bored with myself to further it.
Ryan
An interesting candidate matchup game Click Here
1 "Rational Decisions Guided by Emotion - Study." Yahoo!News, November 26, 2001.
2 "Persuasive Online Copywriting" Davis, Eisendberg, and Eisendberg, 2005 Future Now, Inc.
People rationalize buying decisions based on facts,
People make buying decisions based on feelings
"The University of Rochester School of Medicine published a study based on brain activity imaging that reveals emotions are inextricably a part of the decision process. In fact, 'if you eliminate the emotional guiding factors, it's impossible [for people] to make decisions in daily life.'1"
"Folks with damaged prefrontal lobes - the area of the brain where emotions are processed - are completely stymied when it comes to making personal decisions such as scheduling a doctor's appointment, wearing a seat belt , and yes, even deciding what to buy for themselves."2
I mention this excerpt from an excellent marketing resource only to emphasize the role and importance of feelings in one of the more apparent marketing ploys happening today. Politics. I will not venture into my own political views (I'd hate to try and force my myopic perspective on unsuspecting victims), and I will attempt to not vilify the more than ridiculous outspoken individuals. The only point I wish to make, is that I acknowledge that I make my political decisions based on feelings. If I want to vote for Obama because he reminds me of President Palmer (24 reference), or vote for Mitt Romney because he is Mormon, or even vote for Hilary because I like the idea of a woman for president, I will. That's what is great about this country, I can vote for whoever I want to, regardless of the reason, and I am in the right. Now of course, once I've made the voting decision, I rationalize that decision by looking at their views and seeing if they are in sync with my own. Obviously my feelings would change if I discovered Obama dresses in drag (for the better of course), but most voting decisions are made before you even get to know the candidate. I'm not saying that is the right way, or wrong way to do it. I'm just saying that is how the majority of people decide. I feel there is nothing wrong in basing a decision on feelings. In fact, everyone does, however, I recommend you rationalize your decision on facts.
Everything said here is of course is an over generalized view on the entire voting process, and is just a shell of a thought I've been having. There is more depth to the idea behind this and the voting process, but I'm far too bored with myself to further it.
Ryan
An interesting candidate matchup game Click Here
1 "Rational Decisions Guided by Emotion - Study." Yahoo!News, November 26, 2001.
2 "Persuasive Online Copywriting" Davis, Eisendberg, and Eisendberg, 2005 Future Now, Inc.
posted by ryan at
9:08 PM
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